At Zoo Productions, we’re all about one thing: the craft of moving images. So it feels more than fitting that, since 2024, we’ve had the chance to collaborate with one of our favorite clients, UBS AG, to spotlight people who, like us, love, breathe, and push the boundaries of their craft.

The CRAFTMAKERS are masters of their field.

Each one has a story worth telling — about where they started, how they made it to the top, and what lies at the very core of what they do.

This doc series takes us from Beijing to Berlin, diving deep into the worlds of those who are shaping the future of art, music, fashion, sport — and more. After all, don’t we all want to be great at what we do? So let’s learn from the ones who truly know how it’s done.

What drives them? What setbacks and triumphs have stayed with them? And what do they hope to leave behind in a fast-moving world through the power of their craft?

The CRAFTMAKERS is Zoo at its best: bold, human, inspiring storytelling.