At Zoo, we are fully devoted to our craft – moving images. How fitting, then, that for one of our favorite clients, UBS AG, we get to portray people who, like us, revere, live, and continually evolve their craft.

Guo Pei is no mere fashion designer – she is an architect of the impossible. Her creations are not dresses, but cathedrals of fabric, gold, and patience. Guo Pei sees craft not as decoration, but as a language – a way to tell stories, to preserve Chinese culture, and to celebrate craftsmanship as the highest form of art.

Her work explores the profound question of what remains when all that is fleeting fades: the power to create something eternal from fabric. Guo Pei reminds us that true craft does not exist within time – it defies it.