Ein Film aus

IGM

Glas

Ein Film aus Glas
Imagefilm

Ein Film aus Glas

Imagefilm - 2022
DOP: Johannes Obermaier
DOP Drone: Gabriel Manz, Skynamic
Director: Aurelia Kanetzky
Client: IGM Fenster & Fassaden

In order to create something that will preserve its modern identity 100 years into the future, you have to be pretty smart and, perhaps, a little clairvoyant.

NOT TIMELESS, BUT AHEAD OF ITS TIME

For IGM, Germany's leading window and facade manufacturer, we as a team didn’t look behind but rather into these facades and discovered that the construction of the future is not (only) defined by timeless design, but by what constitutes a building itself and the responsibility it holds. All of this needs to be ahead of its time while simultaneously being invisible to the naked eye.

VISUAL VISIONS: A FILM MADE OF GLASS

For this Image Film, we therefore made glass the protagonist, so that we as viewers could gaze, as if via a crystal ball, into the very manufacturing of tomorrow's buildings. With prisms, mirrors, streak filters and other glass utensils we played in front of the camera for a true futuristic feel.

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